Who owns Ebox internet?
Ebox is owned by Bell Canada (BCE). Bell announced its acquisition of Ebox on February 24, 2022, and Ebox has operated as a Bell-owned brand ever since.
Before the acquisition, Ebox was an independent company. It was founded in 2007 as Electronic Box, rebranded to EBOX in 2016, and grew into Quebec's largest independent internet service provider, headquartered in Longueuil. The purchase was notable in Canadian telecom because it was the first time a major national carrier acquired an independent ISP of that size.
Bell kept the EBOX brand intact rather than folding it into Bell's own retail line. Ebox continues to sell internet, home phone and TV service under its own name in Quebec and parts of Ontario, with its own website, pricing and support.
Is Ebox owned by Quebecor or Videotron?
No. Ebox is owned by Bell. Videotron and Fizz are the Quebecor-owned brands — a distinction that gets mixed up constantly, including on comparison sites.
The confusion has a real cause. In Quebec, Ebox has long delivered cable internet over Videotron's physical network through a CRTC-regulated wholesale arrangement. So an Ebox cable customer's data has travelled over infrastructure owned by Quebecor, while the company billing them is owned by Bell — two competing carriers on either end of the same connection.
That wholesale access model is what allowed independent ISPs to compete without building their own last-mile network, and it is why Ebox could offer comparable speeds for less. Ebox now also sells fibre plans alongside its cable service.
Owner: Bell Canada. Network used for cable service in Quebec: Videotron's, via CRTC-regulated wholesale access. Those are two separate things, and confusing them is the single most common error about Ebox.
Did anything change for customers after Bell bought Ebox?
The core terms that make Ebox attractive have stayed in place. As of September 2026, Ebox internet plans are still month-to-month with no fixed-term contract, there is no early cancellation fee, and the modem and Wi-Fi router are included at no rental charge.
That last point is a concrete difference from Bell's own retail internet, where equipment rental is typically billed monthly on top of the plan price. Bell's promotional internet pricing also generally involves a two-year term, after which the rate rises — a structure Ebox does not use.
What Bell's ownership does mean is that Ebox is no longer an independent challenger in the ownership sense. If you were choosing Ebox specifically to avoid giving money to a national carrier, that reasoning no longer holds. If you were choosing it for lower cost, no contract and free equipment, those reasons still do.
Ebox and Bell compared at a glance
| Ebox | Bell | |
|---|---|---|
| Owner | Bell Canada (since Feb 24, 2022) | Bell Canada (BCE) |
| Sold as | Its own brand, own site and billing | Bell retail brand |
| Contract | Month-to-month, no fixed term | Promo pricing typically 2-year term |
| Cancellation fee | None | May apply within contract term |
| Modem / router | Included, no rental fee | Rental typically billed monthly |
| Service area | Quebec and parts of Ontario | National |
For a full plan-by-plan breakdown including current pricing, see Ebox vs Bell.
How Ebox got here — timeline
- 2007Founded in Quebec as Electronic Box, an independent internet provider.
- 2016Rebrands from Electronic Box to EBOX.
- By 2021Grows into Quebec's largest independent ISP, based in Longueuil.
- February 24, 2022Bell announces its acquisition of EBOX — the first purchase of a major independent Canadian ISP by a national carrier.
- 2022 onwardBell retains the EBOX brand, pricing and operations in Quebec and parts of Ontario.
- 2026Ebox continues to sell no-contract cable and fibre internet with equipment included.
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